Clients want their home sold as quickly as possible, so make sure you’re marketing tactics are moving these properties as efficiently as possible. It’s always frustrating when you can’t match the right buyer with the right seller. However, exposure is key: most potential buyers today do their searches online, you’d better be sure they’re there.
Property photos are the number one most valuable attribute of online listings. Be sure to always use bright, crisp and professional looking photos that highlight unique features of a property. A great picture can spark the interest of a potential customer, which may be the deciding factor in whether they will click on your listing to find out more. Take a couple extra minutes to optimize your photos because they can be just the thing to turn a listing into a sold property.
Incorporating a video in your listings cannot be stressed enough. Creating an effective video is more than just a boring pan across each room. Get creative by adding music to make the video more enjoyable and clips from the local area that illustrate why it would be a great place to call home.
During the home buying process consumers will search through the same listings over and over again in hopes that they will stumble across the perfect home. Don’t let your listings go stale. Switch up your photos, highlight different property features and note price reductions because even the smallest change could mean a world of a difference to someone eager to buy a home.
We live in a world where consumers seek answers to their questions immediately. Once a home buyer takes the initiative to contact an agent, that agent is on the clock. Typically, a home buyer who does not hear back from an agent immediately will move onto the next agent on their list, which in some cases, is your closest competitor.
Return calls, emails and text messages immediately, even if it’s just to say hello and to setup a future time to chat. Fulfilling an immediate need shows you are available and easily accessible to the home buyer. Remember this approach for each and every lead you receive and use technology solutions to stay organized, manage your leads, web site, email campaigns, update listings, social sites and more.